Our Commitment to Player Wellbeing
l111 operates with a clear and unwavering commitment to the wellbeing of every player on the platform. Responsible gaming is not a compliance checkbox for l111 — it is a core principle that informs how we design our platform, structure our promotions, and train our support team. We believe that a player who is informed, empowered, and in control of their gambling experience is a player who will enjoy the platform sustainably over the long term.
Understanding Problem Gambling
Problem gambling, sometimes called gambling disorder, is a recognised behavioural condition characterised by a persistent and recurring urge to gamble despite negative personal, financial, or social consequences. It can affect people of any age, income level, or background. Early recognition and timely intervention are critical to preventing escalation.
Common signs that gambling may be becoming a problem include: spending beyond your means, gambling to escape stress or negative emotions, lying to loved ones about gambling activity, neglecting personal responsibilities, and experiencing withdrawal-like symptoms when not gambling. If you recognise these patterns in yourself or someone you care about, please reach out to us or to a professional support service.
How l111 Identifies at-Risk Players
Our platform monitors player behaviour for patterns that may indicate problem gambling, including a sudden and significant increase in deposit frequency, large loss amounts relative to historical patterns, multiple failed attempts to withdraw funds followed by immediate re-deposit, and contact with customer support about financial difficulties. When these patterns are detected, our responsible gaming team may reach out proactively to check on the player's wellbeing and to offer tool activation or support resources.
This monitoring is conducted with full respect for player privacy and in accordance with our Privacy Policy. Data gathered through this process is used solely for player protection and is never shared with third parties for commercial purposes.
Guidance for Friends and Family
If you are concerned about a friend or family member's gambling habits, there are constructive steps you can take. Approach the conversation with empathy rather than accusation — problem gambling often carries significant shame, and a supportive tone is more likely to open dialogue than a confrontational one. Encourage the person to speak to a professional support service and, if they are willing, offer to contact l111 on their behalf to request a self-exclusion or account review.
You may contact l111 at [email protected] to discuss concerns about another person's account. We will handle all such communications with full confidentiality and will take appropriate protective action where the circumstances warrant it.
Gambling Is Not a Source of Income
l111 strongly emphasises that gambling should never be treated as a reliable source of income or as a strategy for solving financial problems. The outcomes of casino games and sports bets are subject to randomness and statistical probabilities that favour the house over the long term. While individual players do win — sometimes significantly — consistent profit from gambling is not a realistic expectation. If you find yourself gambling out of financial necessity rather than for entertainment, please pause and contact our support team immediately. We would rather help you access the right support than see you experience financial hardship.
Contacting Support for Help
l111's support team is staffed around the clock, every day of the year including Eid, Pohela Boishakh, and all public holidays. No request related to responsible gaming will ever be refused or delayed. To activate any tool, request a self-exclusion, or simply talk to a member of our team, contact us at: [email protected]. Our team responds to responsible gaming requests as a top priority, typically within 30 minutes during peak hours and within two hours at all other times.